Advertising Co-op Program

GelinAbaci Advertising Co-op Program

GelinAbaci has designed a new and exciting company image. Not only is our logo new, our look and message has changed as well. The contemporary "look and feel" of the advertising is right in line with GelinAbaci fine jewelry.

The greatest strength in a branding campaign is consistency of message. GelinAbaci wants you to use the advertising materials within the simple guidelines provided below. We know you want to brand your company as well, so we have developed a fair and balanced set of guidelines for you to use our materials.

How Co-op works : GelinAbaci supports our retailers by contributing dollars to the money they spend on advertising that supports the sale of GelinAbaci jewelry. We contribute 5% of your net GelinAbaci jewelry puchases from the previous year. Invoices and tear sheets are required for reimbursement, which occurs at the end of each year.

Guidelines

1. Your Logo/Message. Even though you will receive co-op dollars from GelinAbaci, we know you want to drive traffic into your store so we suggest your logo & message visually occupy 1/2 of the ad space (see sample layout).

2. GelinAbaci Logo. We ask that you always place the GelinAbaci logotype adjacent to the product. Please allow the GelinAbaci logotype to have at least 50% of the visual impact of your logo.

3. When placing color advertising feel free to use any of the three GelinAbaci "Moments" photos in combination with any of the product shots that you would like to feature.

4. Product shown. In your ads please do not display GelinAbaci products with other brand names.

5. When placing newspaper ads we suggest you use the product images on white backgrounds. With newspaper reproduction any background tones behind jewelry designs tend to diminish the details of the product.

6. Any significant modifications need to be reviewed by GelinAbaci.